SodaLive is a live streaming platform entering a space dominated by well-funded incumbents. To compete and survive, they needed infrastructure costs low enough to build a sustainable business — not just another app burning through cloud credits. That's why Flyntrix exists.
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Over 40+ combined years of experience designing and scaling complex, real-time systems in demanding industries.
Enterprise Architect with 20+ years of experience, including serving as Lead Enterprise Architect at a Fortune 40 company. Focused on distributed systems, cloud architecture, and building infrastructure that is secure, reliable, and cost-efficient at scale.
Principal engineer and technical lead with 20+ years building cloud-native infrastructure and enterprise systems. Specializes in Kubernetes, DevOps, and distributed API architecture — leading the infrastructure design and operations behind Flyntrix's cost advantage.
Building production-grade WebRTC infrastructure demands architects who understand reliability, cost, and scale under pressure — not just software developers.
Live streaming is a crowded market — dominated by platforms with deep pockets and massive infrastructure budgets. For a new entrant like SodaLive, competing on features alone isn't enough. The economics have to work from day one.
The problem? Standard cloud infrastructure pricing makes it nearly impossible for smaller platforms to scale sustainably. Every concurrent stream, every minute of media delivery, every session — the costs add up fast, and margins disappear.
SodaLive needed to innovate not just on the product, but on the cost structure underneath it. They needed infrastructure that could deliver the same real-time quality at a fundamentally lower cost — so they could build a business that survives and grows in a market where the big players have near-unlimited resources.
That need became the foundation of Flyntrix Labs.
To compete with well-funded incumbents, three things had to be true.
Infrastructure costs had to be low enough that the business could scale without burning cash. Standard per-minute cloud pricing wasn't going to work — a fundamentally different cost structure was needed.
Lower cost can't mean lower quality. Sub-second latency, fluid interaction, and zero buffering — the experience has to match what users expect from established platforms.
SodaLive needed to own the experience end-to-end — custom UI, monetization, moderation — not be constrained by a third-party SDK's limitations and pricing.
Instead of relying entirely on hyperscale cloud providers, Flyntrix built a hybrid infrastructure model — using bare-metal servers for cost-intensive media processing and hyperscale cloud for orchestration and control plane operations.
SFU media routing on bare-metal, edge-native delivery, SRTP encryption — all at a fraction of hyperscale cost.
SDKs, APIs, session orchestration, embeddable components — everything SodaLive needs to build its unique experience.
The architecture delivers the same WebRTC quality while keeping infrastructure costs predictable and sustainable at scale.
What powers SodaLive's real-time experiences under the hood.
WebRTC-powered real-time streaming with SFU routing for multi-party sessions.
Live chat, reactions, and engagement features — all real-time, all in-session, designed for audience retention.
SRTP/DTLS encryption, session-level access control, and secure signaling throughout.
Infrastructure costs that scale sustainably — enabling new monetization models without margins being eaten by cloud bills.
SodaLive is the proving ground — but Flyntrix wasn't built for one app. The same infrastructure, SDKs, and application framework that powers SodaLive is designed to work for any team building real-time experiences.
Telehealth platforms, education tools, enterprise communication, contact centers, live commerce — the challenges are the same: low latency, high reliability, and cost that doesn't break the business model.
If you're building real-time experiences and struggling with infrastructure costs or complexity, we'd love to talk. Flyntrix was built to solve exactly this.